Create a lead magnet that sells.

Your freebie
shouldn't
feel like a
download.

We build interactive diagnostics, audits, and scorecards that help your audience understand exactly where they're stuck and position your offer as the natural next move.

Explore The Examples
theoutlawcreative.com/diagnostic/results
Behavioral Pattern Report
your behavioral pattern is:
The Ambitious
Overloader
Your Main Friction Areas
01
Emotional Friction
High
02
Behavioral Sustainability
Moderate
03
Recovery & Adaptability
Moderate
04
Identity & Motivation
Low
05
Environment & Routine
Low
Your Move This Week
Audit your current routine for what you could sustain at 60% energy for six months straight.
Content Pillar Score
72
The Almost-Converting Creator
Emotional Friction · 7 / 12
How much does your emotional state influence whether you follow through?
Not much — I show up regardless of how I feel
Somewhat — moods affect me but I still follow through
A lot — I need to feel good to do anything
theoutlawcreative.com/audit/results
Offer Clarity Audit · Your Results
72
Score
The Almost-Converting
Creator
Strong reach. Conversion gaps
in proof and positioning.
72
Offer Clarity
54
Proof & Authority
88
Audience Fit
61
Conversion Logic
theoutlawcreative.com/diagnostic/results
Behavioral Pattern Report
your behavioral pattern is:
The Ambitious
Overloader
Your Main Friction Areas
01
Emotional Friction
High
02
Behavioral Sustainability
Moderate
03
Recovery & Adaptability
Moderate
04
Identity & Motivation
Low
05
Environment & Routine
Low
Your Move This Week
Audit your current routine for what you could sustain at 60% energy for six months straight.
Content Pillar Score
72
The Almost-Converting Creator
Emotional Friction · 7 / 12
How much does your emotional state influence whether you follow through?
Not much — I show up regardless of how I feel
Somewhat — moods affect me but I still follow through
A lot — I need to feel good to do anything

Most lead magnets
hand people information.

Interactive diagnostics help them see themselves inside the problem.

That shift matters. Buyers are more likely to take action when they understand where they're stuck, what's causing the friction, and what kind of support makes sense next.

✦ How it works ✦

Three things your lead magnet should do
that a PDF never will.

01
Diagnose the real friction

Help your audience identify the hidden gap between where they are and what they want, before they ever see your offer.

02
Create a personalized experience

Give users results that feel specific to them. Not another generic PDF. Not another checklist. A moment of recognition.

03
Guide the next step

Use results to naturally point toward your offer, application, booking page, or funnel. The sale feels like a logical conclusion.

✦ Live interactive examples ✦

Try them yourself.

Each of these can be fully customized: questions, scoring, results, and branding, for your specific audience and offer.

64
Offer Clarity Score
The Proof-Gap Seller
Clarity ·· Positioning ·· Trust ·· Conversion
Offer & Sales Clarity System
Offer Clarity Audit

Helps buyers understand your offer faster so they stop hesitating and start seeing the value. Built for coaches, course creators, and digital product brands.

Best for
Sales pages · offer positioning · funnel clarity · buyer hesitation
Take The Audit
72
Overall
Clarity
Authority
Momentum
Conversion
Content Strategy Diagnostic
Content Pillar Diagnostic

Scores how well a content strategy is building trust and driving action, and reveals the gaps keeping an audience from converting.

Best for
Content strategy · lead generation · audience trust · creator funnels
Try The Diagnostic
Behavioral Pattern Report
The Ambitious Overloader
Emotional Friction
High
Sustainability
Moderate
Recovery
Moderate
Behavioral Assessment Tool
Behavioral Friction Profile

Maps the behavioral patterns making consistency feel impossible and gives clients a personalized friction report they can act on immediately.

Best for
Behavioral coaching · habit programs · wellness funnels · fitness leads
Take The Assessment

This works for any business where buyers need clarity before they act.

The best diagnostics do three things at once: they build trust by proving you understand the problem, close the knowledge gap by helping buyers see themselves clearly, and handle the objections that slow down a yes before the sales conversation even starts.

Coaches & Consultants

Help leads understand what kind of support they actually need.

Course Creators

Reveal why interest isn't turning into enrollment.

Fitness & Wellness Brands

Diagnose the behavioral friction keeping clients stuck.

Social Media Strategists

Show prospects why their content gets attention but not clients.

High-Ticket Service Providers

Help buyers see the gap between interest, trust, and readiness.

Memberships & Communities

Guide people toward the right entry point based on their goals.

The Outlaw Creative

Want one built
for your brand?

We'll map the buyer friction, build the diagnostic logic, design the experience, and connect it into your funnel so it works like a strategic lead magnet, not another throwaway freebie.

Build My Interactive Experience